That's an obvious statement, but it remains hard to believe that, just over years ago in the Olympics, women weren't allowed to compete. Four years later, women's events were added to the Olympic program, but it still took as many as years for women to have full equality with men at the Olympics. The rise of the WNBA has helped create celebrities out of women basketball players and a pair of women's hockey leagues have recently sprung up, one of which recently expanded to China. In some instances, like soccer, the women's game can be just as compelling as the men's game, but that doesn't mean men are only watching to experience high-level athletes at their best. Saying men don't watch women's sports to check out the beautiful women participating in them is just as absurd as saying no women watch professional sports to glance at the men.